{"id":148,"date":"2025-02-10T11:00:43","date_gmt":"2025-02-10T10:00:43","guid":{"rendered":"http:\/\/shmuel"},"modified":"2025-05-21T01:38:31","modified_gmt":"2025-05-20T23:38:31","slug":"refrescos","status":"publish","type":"post","link":"https:\/\/digitalmakersweb.com\/marca\/refrescos\/","title":{"rendered":"Refrescos"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<p><strong>Cliente<\/strong><br>Refrescos<\/p>\n\n\n\n<p><strong>Servicios<\/strong><br><meta charset=\"utf-8\"><\/meta>Investigaci\u00f3n, Branding, Empaque, Dise\u00f1o Publicitario, Gesti\u00f3n de PPC<\/p>\n\n\n\n<p><strong>A\u00f1o<\/strong><br><meta charset=\"utf-8\"><\/meta>2023<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Analizamos el comportamiento del consumidor en el sector de bebidas refrescantes.<br>Detectamos oportunidades para destacar en un mercado muy saturado.<br>Redise\u00f1amos la marca con un enfoque joven, fresco y con personalidad \u00fanica.<br>Creamos una identidad visual vibrante que reflejara el sabor y energ\u00eda del producto.<br>Definimos un storytelling de marca que conectara emocionalmente con el p\u00fablico.<br>El resultado fue una marca con presencia y coherencia en todos los puntos de contacto.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/library.elementor.com\/digital-marketing-studio\/wp-content\/uploads\/sites\/179\/2022\/03\/Post_Softy_Img_1.jpg\" alt=\"\" class=\"wp-image-1479\" style=\"width:1133px;height:861px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/library.elementor.com\/digital-marketing-studio\/wp-content\/uploads\/sites\/179\/2022\/03\/Post_Softy_Img_2.jpg\" alt=\"\" class=\"wp-image-1480\" style=\"width:1133px;height:1699px\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dise\u00f1amos un empaque atractivo y funcional que destacara en el lineal del supermercado.<br>El dise\u00f1o combinaba impacto visual con facilidad de identificaci\u00f3n en segundos.<br>Desarrollamos piezas publicitarias para exteriores, RRSS y formatos impresos.<br>Lanzamos campa\u00f1as PPC segmentadas por intereses y ubicaci\u00f3n geogr\u00e1fica.<br>Cada anuncio estaba optimizado para conversi\u00f3n y reconocimiento de marca.<br>La combinaci\u00f3n de creatividad y datos gener\u00f3 resultados medibles desde la primera semana.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/library.elementor.com\/digital-marketing-studio\/wp-content\/uploads\/sites\/179\/2022\/03\/Post_Softy_Img_3.jpg\" alt=\"\" class=\"wp-image-1481\" style=\"width:1133px;height:742px\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Investigaci\u00f3n, Branding, Empaque, Dise\u00f1o Publicitario, Gesti\u00f3n de PPC<\/p>\n","protected":false},"author":1,"featured_media":145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos"],"_links":{"self":[{"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":2,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/posts\/148\/revisions\/343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/media\/145"}],"wp:attachment":[{"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmakersweb.com\/marca\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}